Privacy Policy

At whitebarnbrand.com, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website.

This policy complies with applicable privacy laws including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), Utah Consumer Privacy Act (UCPA), and other state privacy laws.

1. Information We Collect

A. Information You Provide Directly

We may collect personal information that you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number (when you contact us or sign up for newsletters)
• Communication Data: Messages, questions, or feedback you send through contact forms
• Newsletter Preferences: Email address and subscription preferences
• User Content: Comments, reviews, or testimonials you submit

B. Information Collected Automatically

When you visit whitebarnbrand.com, we automatically collect certain information through cookies, web beacons, and similar technologies:

• Device Information: Browser type, operating system, device type, screen resolution
• Usage Information: Pages visited, time spent on pages, links clicked, referring website
• Location Data: General geographic location based on IP address (city, state, country level)
• Log Data: IP address, access times, browser information
• Cookie Data: Information stored in cookies and similar technologies

C. Information from Third Parties

We may receive information about you from third-party sources, including:

• Amazon Associates: Referral data and purchase information (aggregated and anonymized)
• Analytics Providers: Google Analytics and similar services provide usage statistics
• Social Media Platforms: If you interact with us on social media

2. How We Use Your Information

We use the information we collect for the following purposes:

A. Website Operation and Improvement

• Operate, maintain, and improve whitebarnbrand.com
• Analyze website usage and performance
• Optimize user experience and content
• Troubleshoot technical issues
• Develop new features and functionality

B. Communication

• Respond to your inquiries and requests
• Send newsletters and promotional emails (with your consent)
• Provide customer support
• Send administrative information and updates

C. Personalization

• Personalize content and recommendations
• Remember your preferences and settings
• Provide relevant product information

D. Analytics and Research

• Understand how visitors use our website
• Conduct research and statistical analysis
• Measure the effectiveness of our content
• Identify trends and patterns in user behavior

E. Marketing and Affiliate Programs

• Track affiliate referrals and commissions
• Provide product recommendations
• Share information about White Barn products
• Send promotional offers (with your consent)

F. Security and Fraud Prevention

• Protect against security threats and fraud
• Monitor for suspicious activity
• Enforce our Terms and Conditions

G. Legal Compliance

• Comply with legal obligations
• Respond to legal requests and court orders
• Protect our legal rights

3. Cookies and Tracking Technologies

whitebarnbrand.com uses cookies and similar tracking technologies to enhance your experience and collect information about website usage.

Types of Cookies We Use:

Essential Cookies: Required for the website to function properly. These cannot be disabled.

• Session management
• Security features
• Load balancing

Analytics Cookies: Help us understand how visitors use our website.

• Google Analytics: Traffic analysis, user behavior tracking
• Page view tracking
• Conversion tracking

Advertising and Affiliate Cookies: Track affiliate referrals and advertising effectiveness.

• Amazon Associates affiliate tracking
• Referral source tracking
• Conversion attribution

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block cookies from specific websites
• Block all cookies

Note: Disabling cookies may affect the functionality of whitebarnbrand.com and limit your access to certain features.

For more information about cookies and how to manage them, visit www.allaboutcookies.org.

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

A. Service Providers

We may share information with third-party service providers who assist us in operating our website, including:

• Web Hosting Services: To host and maintain the website
• Analytics Providers: Google Analytics for usage analysis
• Email Service Providers: To send newsletters and communications
• Content Delivery Networks: To improve website performance

These service providers are contractually obligated to protect your information and may only use it to provide services to us.

B. Affiliate Partners

When you click on affiliate links (e.g., Amazon links), we may share limited information with affiliate partners to:

• Track referrals and attribute purchases
• Calculate commissions
• Prevent fraud

Affiliate partners receive only the information necessary for attribution and do not receive your personal contact information unless you provide it directly to them.

C. Legal Requirements

We may disclose your information if required by law or in response to:

• Court orders or subpoenas
• Legal processes or government requests
• Investigations of fraud or illegal activity
• Protection of our rights, property, or safety

D. Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

5. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Regular security assessments and updates
• Access controls and authentication
• Secure data storage practices
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

General Rights (All Users)

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (with certain exceptions)
• Opt-Out: Unsubscribe from marketing emails at any time
• Object: Object to certain processing of your personal information

GDPR Rights (European Union Users)

If you are located in the European Union, you have additional rights under GDPR:

• Right to Restriction: Request restriction of processing your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Withdraw Consent: Withdraw consent for processing at any time
• Right to Lodge a Complaint: File a complaint with your local data protection authority

Legal basis for processing: We process your data based on consent, legitimate interests, and contractual necessity.

CCPA/CPRA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request information about data collection, use, and sharing practices
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of the sale or sharing of personal information (Note: We do not sell personal information)
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Use: Limit the use and disclosure of sensitive personal information
• Right to Non-Discrimination: Exercise your rights without discrimination

Categories of Personal Information Collected: Identifiers, internet/electronic activity, geolocation data, commercial information.

Business Purposes for Collection: Website operation, analytics, communication, marketing, security.

Do Not Sell My Personal Information: We do not sell personal information as defined by CCPA. We participate in affiliate marketing programs that may involve sharing limited data for referral tracking.

Virginia, Colorado, Connecticut, and Utah Residents

If you reside in Virginia, Colorado, Connecticut, or Utah, you have rights under your state’s privacy law:

• Right to confirm whether we process your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to delete your personal data
• Right to obtain a copy of your personal data
• Right to opt-out of targeted advertising
• Right to opt-out of sale of personal data (we do not sell data)

How to Exercise Your Rights

To exercise any of these rights, please contact us:

Email: support@whitebarnbrand.com
Subject Line: “Privacy Rights Request”

Please include:

• Your full name
• Email address associated with your request
• Description of the right you wish to exercise
• Any relevant details to help us locate your information

We will respond to verified requests within 45 days (or as required by applicable law). We may request additional information to verify your identity before processing your request.

7. Children’s Privacy

whitebarnbrand.com is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

In compliance with the Children’s Online Privacy Protection Act (COPPA):

• We do not knowingly solicit or collect personal information from children under 13
• We do not knowingly allow children under 13 to register or provide personal information
• If we discover we have collected information from a child under 13, we will promptly delete it

If you are a parent or guardian and believe your child under 13 has provided personal information to us, please contact us immediately at support@whitebarnbrand.com so we can delete the information.

8. Third-Party Links

whitebarnbrand.com contains links to third-party websites, including Amazon.com, Bath & Body Works, and other retailers. This Privacy Policy applies only to whitebarnbrand.com.

When you click on external links and leave our website, you are subject to the privacy policies of those websites. We are not responsible for the privacy practices or content of third-party websites.

We encourage you to review the privacy policies of any website you visit.

9. International Data Transfers

If you access whitebarnbrand.com from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located.

The United States may have different data protection laws than your country. By using our website, you consent to the transfer of your information to the United States.

For users in the European Union, we implement appropriate safeguards to protect your data, including standard contractual clauses approved by the European Commission.

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods vary depending on the type of information:

• Contact Information: Retained until you request deletion or unsubscribe
• Analytics Data: Typically retained for 26-38 months (per Google Analytics settings)
• Cookie Data: Varies by cookie type (session cookies vs. persistent cookies)
• Email Communications: Retained until you unsubscribe or request deletion
• User Content: Retained until you request deletion

When we no longer need your information, we will securely delete or anonymize it.

11. Email Communications

What You’ll Receive

If you sign up for our newsletter or provide your email address, you may receive:

• Newsletter with White Barn product updates and information
• Promotional offers and special deals
• New scent releases and seasonal collections
• Home fragrance tips and candle care advice

How to Unsubscribe

You can unsubscribe from marketing emails at any time by:

• Clicking the “Unsubscribe” link at the bottom of any email
• Emailing us at support@whitebarnbrand.com with “Unsubscribe” in the subject line
• Updating your email preferences through your account (if applicable)

Note: Even if you unsubscribe from marketing emails, we may still send you administrative emails related to your inquiries or our legal obligations.

12. Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activities tracked.

Currently, there is no industry standard for how websites should respond to DNT signals. whitebarnbrand.com does not currently respond to DNT signals. If a standard is established in the future, we will reassess our DNT response.

You can still control cookies and tracking through your browser settings as described in Section 3.

13. California “Shine the Light” Law

Under California Civil Code Section 1798.83 (the “Shine the Light” law), California residents may request information about our disclosure of personal information to third parties for direct marketing purposes.

To make such a request, please contact us at support@whitebarnbrand.com with “California Shine the Light Request” in the subject line.

Note: We do not share personal information with third parties for their direct marketing purposes.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.

When we make changes:

• We will update the “Last Updated” date at the top of this page
• Material changes will be clearly indicated
• For significant changes, we may provide additional notice (e.g., email notification)

Your continued use of whitebarnbrand.com after changes are posted constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: support@whitebarnbrand.com

Mailing Address:
whitebarnbrand.com
Attn: Privacy Inquiries
3249 Saint Marys Avenue
Louisville, GA

Response Time: We will respond to privacy requests within 45 days (or as required by applicable law).

For Privacy Rights Requests:

Please email support@whitebarnbrand.com with “Privacy Rights Request” in the subject line and include:

• Your full name
• Email address
• Description of your request
• State/country of residence (if applicable)

16. Consent

By using whitebarnbrand.com, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.

For certain types of processing (e.g., marketing emails, cookies), you can withdraw your consent at any time by following the opt-out instructions provided in this policy.